Meet Odoo 20 

 Odoo 20 brings sweeping upgrades across the platform, with AI at the centre — though AI features now run on an IAP credit system rather than being unlimited. AI agents become genuinely agentic: they can update their own behaviour, be triggered by scheduled or automated actions, create and update records, read and act on uploaded files, generate images, and connect to any database via MCP, with live progress updates replacing generic "thinking" messages. The Website builder gains a far more capable AI assistant that can build pages, forms and menus from natural-language requests, alongside dozens of design, SEO and mobile refinements. CRM adds smarter lead distribution, richer lead generation via Dun & Bradstreet data, and direct upsell/renewal flows from existing subscriptions. Email Marketing rounds things out with click tracking, conditional content blocks, dynamic mailing lists, and standards-aligned UTM tracking — making campaign management considerably more precise.

Heres some Brief notes from the Release notes 

AI & Automation

AI features now require IAP credits to run. Agents have become far more capable: they can update their own behaviour over time, be summoned by scheduled or automated actions, create and update records, answer questions about uploaded files, generate images, and reprocess data sources on request. Live status updates now show exactly what an agent is doing, users can respond to agent questions and permission requests via clickable buttons, and conversations are stored for 30 days. Odoo can also connect to external tools via MCP, and "Topics" have been renamed "Skills."

Website

The AI Website Assistant is significantly more capable — it can build and edit entire pages, forms, and menus from natural-language instructions, pull in content or images from the web, and add interactive elements like counters and tabs. Alongside this, the release adds an age-verification popup, animated number blocks, banners, blurred headers, an llms.txt setting for AI discoverability, improved search with category splitting, mobile-optimised images, and a refreshed editor UI.

CRM

Lead distribution is now configurable per sales team member (always in rotation, limited rotation, or out of rotation). Lead generation draws on the Dun & Bradstreet database for better global coverage, and users can create upsell or renewal quotations directly from a customer's existing subscriptions via their lead.

Email Marketing

New features include click tracking on individual links, conditional content blocks shown per recipient, dynamic mailing lists, a reusable template library, mailings to employees and suppliers, and UTM tracking that now aligns with industry-standard practices.

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